When stylist experience, biomimetics and aromatherapy combine, an innovative salon line emerges, combining functionality, health and environmentalism with indulgent pleasure. In 2005, Hannes Trummer opened a small hair salon with big ambitions in the center of Vienna. The time was ripe for the realisation of the concept when Doris Brandhuber, a chemist and aromatherapist, first crossed his path. As a chemist, she is well aware of the composition of modern cosmetics. After closely examining the health and environmental consequences of common salon products, the couple came to the clear conclusion that they preferred to inflict these on neither the hair and skin nor the environment. In order to meet the Less is More standard for honest and healthy hair cosmetics, they would obviously have to create their own formulas. Thus the chemist, now a PhD and inter alia working as an environmental consultant, decided to pass up a research fellowship at Yale and devote herself to developing their own line.