Known among beauty insiders as the pioneering leader in luxury eco-friendly nail polish, the quick success and notoriety of PRITI NYC can be attested to it's founder, Kim D'Amato. The idea behind PRITI NYC came alive during her pregnancy. D'Amato made a conscious effort to switch to organic foods and health products, yet couldn't seem to find a way to  beautify herself in the same natural manner.

 
 
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