Schmidt's started humbly in a Portland, Oregon, kitchen, when founder Jaime Schmidt was pregnant with her son. Jaime had always had a passion for natural body care products and studied their benefits, and she became motivated to make natural products for her family's health. Knowing that natural deodorant had a reputation for being ineffective, Jaime made it her mission to change the way people think about deodorant, refusing to compromise any effectiveness when formulating her deodorant. The investment in research and testing proved to be invaluable when Jaime knew she had developed a product that legitimately worked all day, felt great on the skin, and smelled incredible. After sharing the deodorant with others, they were amazed at their effectiveness, motivating Jaime to introduce Schmidt's Deodorant to local farmer's markets and businesses. Jaime did, and the response was overwhelming. Demand for the product surged as local markets and co-ops began to carry the deodorant and found themselves quickly selling out.